Any self-respecting search engine optimization (SEO) professional wants backlinks because they help improve a website's search engine ranking. However, not Phone Number List all backlinks are good. Some may actually cause you problems with Google. When this happens you will need a recovery plan. In this article, we will look at bad backlinks and how you can get them back so that your website still ranks. This article looks specifically at a manual Phone Number List action called “Unnatural Links to Your Site – Links Impact”. But first, let's give a bit more background information for those who are new to this topic. Bad backlinks SEO spam practitioners will often employ underhanded methods to build backlinks in an effort to trick Google's algorithm into believing that the Phone Number List site deserves a high place in the SERPs. Alas, the good folks at Google aren't so easily fooled. When Google has determined that your site contains spams backlinks, it will be placed under manual action. This basically means that the site has fallen out of favor with the search engine giant and Phone Number List will either be demoted or removed from search results pages entirely. (For more information on manual actions, read Google's documentation.) However, it's not just people who want to rank a site that create bad backlinks. Some really evil SEO engineers intentionally create bad backlinks to Phone Number List a competitor's site. They know full well that if they create spams links pointing to a competitor, Google may take notice and possibly take manual action on the site. When this happens, they will have one less website to compete in the SERPs. Pretty shady, right? Yet this does happen – I've actually had a few people who had negative SEO issues reach out to our company in the last two weeks. User experience Phone Number List There's a method to Google's madness when it comes to penalizing sites that have unnatural backlinks.